How to Communicate Your Style With Color
Do you know why doctor’s offices are often in pastels or why a bullfighter waves a red flag in front of a bull?
It’s because color has a powerful psychological effect on us.
There are colors to wear to:
- Project Authority
- Radiate sexiness
- Portray elegance and sophistication
- Appear Calm, Relaxed, and Reassuring
- Communicate Friendliness
- Send a Dramatic Message
- Play up Your Artistic Side
Let me give you an example:
RED: The color red includes true red, burnished red, bright Christmas red, and tomato red. Light shades, such as pink, mixed shades like fuchsia, and dark shades like gunny are all included in the
The positive psychological power of red is associated with high energy, confidence, assertiveness, and excitement. Red can also be perceived in a negative light and may appear domineering, aggressive, and threatening.
You need to feel confident wearing red, as it is considered a very powerful color. This is why many women shy away from red; in fact, they are terrified of it. You will always stand out in red.
I love red. I think it is a gorgeous, exciting shade, and it gives me tremendous energy. I agree with the famous quote by American designer Bill Blass, “When in doubt, wear red.”
Choose Red
- to project authority
- to give a visual boost of energy
- for occasions when you want to draw attention or attract the opposite sex.
Avoid Red
- When you are being interviewed on television
- If your position is controversial
- If you’re not prepared to defend yourself in your position
- If you are overtired and overstressed
Do certain colors make you feel good when you wear them or seem to influence others? Let me know by commenting below.
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